Research Catalog

La Psychologie sociale, clé du marketing ...

Title
La Psychologie sociale, clé du marketing ...
Author
Katchourine, Alec.
Publication
Paris, S.A.B.R.I., 1967.

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Details

Description
xii, 146 p. illus.; 25 cm.
Subject
  • Industrial publicity
  • Marketing
  • Psychology, Industrial
  • Public Relations
Note
  • At head of title: Apport de la psychologie sociale aux communications commerciales.
Bibliography (note)
  • Bibliography: p. [138]-145.
Processing Action (note)
  • committed to retain
LCCN
^^^68069253^
OCLC
12252035
Owning Institutions
Harvard Library