Research Catalog
Gender & utopia in advertising : a critical reader / edited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato.
- Title
- Gender & utopia in advertising : a critical reader / edited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato.
- Publication
- Lisle, IL : Procopian Press ; [Syracuse, N.Y.] : Distributed by Syracuse University Press, ©1994.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5827 .G46 1994 | Off-site |
Details
- Additional Authors
- Description
- xi, 168 pages : illustrations; 23 cm
- Alternative Title
- Gender and utopia in advertising
- Subject
- Advertising > Social aspects
- Advertising > Psychological aspects
- Sex in advertising
- Sex role in advertising
- Publicité > Aspect social
- Publicité > Aspect psychologique
- Sexualité dans la publicité
- Rôle selon le sexe dans la publicité
- Sex in advertising
- Sex role in advertising
- Aufsatzsammlung
- Werbung
- Gender roles
- Bibliography (note)
- Includes bibliographical references and indexes.
- Processing Action (note)
- committed to retain
- Contents
- Introduction / Luigi and Alessandra Manca -- Body of evidence : studying women and advertising / Margaret Duffy -- The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy -- Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille -- Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon -- Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Danna -- Sex and the selling of male fragrances / Rita C. Hubbard -- The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely -- Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca -- Made to order : backlash in the catalogues / Melissa E. Barth -- Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson.
- ISBN
- 0815681194
- 9780815681199
- OCLC
- 32342521
- SCSB-12473505
- Owning Institutions
- Harvard Library