Research Catalog

ha-Mitsuv he-ḥadash : ḥidushe ha-asṭraṭegyah ha-pirsumit ṿeha-ʻisḳit ha-movilah ba-ʻolam / G'eḳ Ṭraʾuṭ ṿe-Sṭiv Rivḳin ; [me-Anglit Barukh Ḳorot]

Title
ha-Mitsuv he-ḥadash : ḥidushe ha-asṭraṭegyah ha-pirsumit ṿeha-ʻisḳit ha-movilah ba-ʻolam / G'eḳ Ṭraʾuṭ ṿe-Sṭiv Rivḳin ; [me-Anglit Barukh Ḳorot]
Author
Trout, Jack.
Publication
Tel Aviv : Maṭar, 756, 1996.

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1 Item

StatusFormatAccessCall NumberItem Location
TextRequest in advance Heb 44600.911Off-site

Details

Additional Authors
  • Rivkin, Steve, 1947-
  • Ḳorot, Barukh.
Description
312 p. : ill.; 24 cm.
Uniform Title
New positioning. Hebrew.
Alternative Title
New positioning.
Subject
  • Positioning (Advertising)
  • Advertising > Case studies
Genre/Form
Case studies
Note
  • Translation of: The new positioning.
Processing Action (note)
  • committed to retain
OCLC
  • 34153845
  • SCSB-12758422
Owning Institutions
Harvard Library