Research Catalog

Le comportement du consommateur / Joël Brée.

Title
Le comportement du consommateur / Joël Brée.
Author
Brée, Joël.
Publication
Paris : Presses universitaires de France, c1994.

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TextUse in library HB801 .B74 1994xOff-site

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Details

Description
127 p. : ill.; 18 cm.
Series Statement
Que sais-je? ; 2917
Subject
  • Consumers
  • Consumption (Economics)
  • Marketing
  • Motivation research (Marketing)
Processing Action (note)
  • committed to retain
ISBN
2130466613
Owning Institutions
Harvard Library