Research Catalog

ʻEḳronot ha-siṿuḳ / Filip Ḳoṭler, Gari Armsṭrong ; ʻarikhah miḳtsoʻit, Rafi Ben Yosef ; me-Anglit, Aryeh Marzel.

Title
ʻEḳronot ha-siṿuḳ / Filip Ḳoṭler, Gari Armsṭrong ; ʻarikhah miḳtsoʻit, Rafi Ben Yosef ; me-Anglit, Aryeh Marzel.
Author
Kotler, Philip
Publication
[Tel Aviv] : Makhon le-firyon ha-ʻavodah ṿeha-yitsur, ha-Merkaz le-nihul ʻisḳi-shiṿuḳi, 1994.

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Holdings

Details

Additional Authors
  • Armstrong, Gary (Gary M.)
  • Ben Yosef, Rafi.
  • Marzel, Aryeh.
  • Makhon le-firyon ha-ʻavodah ṿeha-yitsur. Merkaz le-nihul ʻisḳi-shiṿuḳi.
Description
2 v. : ill.; 25 cm.
Uniform Title
Principles of marketing. Hebrew.
Alternative Title
Principles of marketing.
Subject
Marketing
Note
  • Translation of: Principles of marketing.
  • "Targum meha-mahad. ha-reviʻit."--On cover.
Processing Action (note)
  • committed to retain
OCLC
  • 34361771
  • SCSB-10827826
Owning Institutions
Harvard Library