Research Catalog

Sponsoring und Werbung im Sport : eine Longitudinalstudie zur Sportsponsporingwirkung am Beispiel des koreanischen Elektronik-Konzerns Samsung / Huyn-Jong Park.

Title
Sponsoring und Werbung im Sport : eine Longitudinalstudie zur Sportsponsporingwirkung am Beispiel des koreanischen Elektronik-Konzerns Samsung / Huyn-Jong Park.
Author
Park, Hyun-Jong.
Publication
1995.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
TextUse in library Off-site

Holdings

Details

Description
xi, 310 p.; 21 cm.
Subject
  • Samsŏng Chŏnja
  • Sports sponsorship > Korea
Thesis (note)
  • Thesis (Ph. D.)--Münster, 1995.
Bibliography (note)
  • Includes bibliographical references (p. 290-310).
Processing Action (note)
  • committed to retain
Owning Institutions
Harvard Library