Research Catalog
Sponsoring und Werbung im Sport : eine Longitudinalstudie zur Sportsponsporingwirkung am Beispiel des koreanischen Elektronik-Konzerns Samsung / Huyn-Jong Park.
- Title
- Sponsoring und Werbung im Sport : eine Longitudinalstudie zur Sportsponsporingwirkung am Beispiel des koreanischen Elektronik-Konzerns Samsung / Huyn-Jong Park.
- Author
- Park, Hyun-Jong.
- Publication
- 1995.
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Details
- Description
- xi, 310 p.; 21 cm.
- Subject
- Thesis (note)
- Thesis (Ph. D.)--Münster, 1995.
- Bibliography (note)
- Includes bibliographical references (p. 290-310).
- Processing Action (note)
- committed to retain
- Owning Institutions
- Harvard Library