Research Catalog

Title

Television in the Olympics / Miquel de Moragas Spà, Nancy K. Rivenburgh, James F. Larson in cooperation with researchers from 25 countries.

Publication

London : J. Libbey, c1995.

Items in the Library & Off-site

Details

Additional Authors

• Moragas Spa, Miquel de, 1943-
• Rivenburgh, Nancy Kay, 1956-
• Larson, James F.

Description

276 p. : ill.; 24 cm.

Summary

This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.

Subject

• Olympic Games
• Olympische Spiele
• Olympics
• Television broadcasting of sports
• Television Sports programmes

Bibliography (note)

• Includes bibliographical references (p. 267-276)

Processing Action (note)

• committed to retain

Contents

1. Perspectives on Television in the Olympics -- 2. The Economics of Olympic Television -- 3. The Olympics as a Showcase: Media Organization and Information Technologies -- 4. Producing and Scheduling the Olympic Telecast -- 5. The Planning and Structure of the Ceremonies -- 6. Opening Ceremony Narratives -- 7. Television and Olympic Community -- 8. The Presentation of Nations -- 9. The Olympic Host on a World Stage -- 10. Advertising and Commercial Messages in Olympic Television -- 11. The Worldwide Audience for the Olympics -- 12. Local Visions of the Global: some perspectives from around the world -- 13. Television in the Olympics: some final thoughts -- App. A. Content Analysis Categories for the Barcelona Opening Ceremony Broadcasts -- App. B. International Radio and Television Rights Holders in Barcelona'92 -- App. C. 'The Arrival of the King and Queen of Spain': A Comparison of RTO'92 International Signal and the NBC (USA) Broadcast -- App. D. Description of the Barcelona Opening Ceremony.

ISBN

0861965388

LCCN

gb^96016072^

OCLC

• 34580823
• SCSB-10772023

Owning Institutions

Harvard Library