Research Catalog
Television in the Olympics / Miquel de Moragas Spà, Nancy K. Rivenburgh, James F. Larson in cooperation with researchers from 25 countries.
- Title
- Television in the Olympics / Miquel de Moragas Spà, Nancy K. Rivenburgh, James F. Larson in cooperation with researchers from 25 countries.
- Publication
- London : J. Libbey, c1995.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | GV721.5 .T46 1995 | Off-site |
Details
- Additional Authors
- Description
- 276 p. : ill.; 24 cm.
- Summary
- This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 267-276)
- Processing Action (note)
- committed to retain
- Contents
- 1. Perspectives on Television in the Olympics -- 2. The Economics of Olympic Television -- 3. The Olympics as a Showcase: Media Organization and Information Technologies -- 4. Producing and Scheduling the Olympic Telecast -- 5. The Planning and Structure of the Ceremonies -- 6. Opening Ceremony Narratives -- 7. Television and Olympic Community -- 8. The Presentation of Nations -- 9. The Olympic Host on a World Stage -- 10. Advertising and Commercial Messages in Olympic Television -- 11. The Worldwide Audience for the Olympics -- 12. Local Visions of the Global: some perspectives from around the world -- 13. Television in the Olympics: some final thoughts -- App. A. Content Analysis Categories for the Barcelona Opening Ceremony Broadcasts -- App. B. International Radio and Television Rights Holders in Barcelona'92 -- App. C. 'The Arrival of the King and Queen of Spain': A Comparison of RTO'92 International Signal and the NBC (USA) Broadcast -- App. D. Description of the Barcelona Opening Ceremony.
- ISBN
- 0861965388
- LCCN
- gb^96016072^
- OCLC
- 34580823
- SCSB-10772023
- Owning Institutions
- Harvard Library