Research Catalog

Title

An introduction to survey research, polling, and data analysis / Herbert F. Weisberg, Jon A. Krosnick, Bruce D. Bowen.

Author

Weisberg, Herbert F.

Publication

Thousand Oaks, Calif. : Sage Publications, ©1996.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Bowen, Bruce D.
• Krosnick, Jon A.

Description

xiv, 394 pages : illustrations; 24 cm

Summary

"Why should we believe the results of surveys based on relatively few interviews? What are the appropriate cautions in interpreting survey reports? Aimed at answering these questions, An Introduction to Survey Research, Polling, and Data Analysis, Third Edition describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data, and provides guidelines that are useful in evaluating polls. Using frequent examples from contemporary, large national surveys and polls as well as from the media, the authors stress understanding tables thoroughly before moving to interval statistics. In addition, they cover survey design, sampling and question-writing steps, interviewing and coding strategies, and survey analysis from frequency distributions and cross-tabulations to control tables and correlation/regression. They also cover the ethics of survey research and how to read and write survey research reports. Readers of this book will learn to distinguish good from bad polls and to better design and conduct their own surveys and polls."--Jacket.

Subject

• Análise de dados
• Data Collection
• Data-analyse
• Datenauswertung
• Eleições (processo político) (métodos estatísticos;ética)
• Enquêtes sociales
• Estatística (métodos de avaliação)
• Sciences sociales > Méthodes statistiques
• Social Sciences
• Social sciences > Statistical methods
• Social sciences > Statistical methods
• Social surveys
• Social surveys
• Survey-onderzoek
• Surveys and Questionnaires

Genre/Form

Statistics

Note

• Revised edition of: An introduction to survey research and data analysis / Herbert F. Weisberg, Jon A. Krosnick, Bruce D. Bowen. 2nd ed. c1989.

Bibliography (note)

• Includes bibliographical references and index.

Processing Action (note)

• committed to retain

Contents

The nature of survey research -- The survey process -- Sampling procedures -- Questionnaire construction -- The data collection stage -- Coding practices -- Designing survey -- The process of data analysis -- Single-variable statistics -- Statistical inference for means -- Two-variable tables -- Measures of association -- Control tables -- Correlation and regression -- Writing survey reports -- Evaluating surveys -- The ethics of polls.

ISBN

• 0803974019
• 9780803974012
• 0803974027
• 9780803974029

LCCN

96004524

Owning Institutions

Harvard Library