Research Catalog

Title

Revenue management : hard-core tactics for market domination / Robert G. Cross.

Author

Cross, Robert G.

Publication

New York : Broadway Books, c1997.

Items in the Library & Off-site

Holdings

Details

Description

xii, 276 p. : ill.; 25 cm.

Summary

• And hotel chains, draws on numerous case studies to present profit-making tactics that work in today's fast-moving marketplace. In describing how a one-chair barbershop, a regional opera company, and a medium-size airline all benefited enormously from the RM approach, he explains how no-tech, low-tech, and high-tech Revenue Management applications can revolutionize the way businesses make money. The RM-driven company has one overriding goal: to sell the right product to.
• In this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line. Revenue Management - also known as RM - enhanced a company's performance through a combination of attitude, sophisticated technology, and state-of-the-art marketing techniques. Cross, whose consulting company has invigorated some of the world's largest airlines.
• The right customer at the right time for the right price. Cross clearly explains the concepts at the heart of Revenue Management, exploding a number of existing myths about contemporary business strategy.

Subject

Revenue management > United States

Note

• Includes index.

Processing Action (note)

• committed to retain

Contents

Introduction: Cost-Cutting, Reengineering, Downsizing -- Now What? -- Ch. 1. Entropy, Anorexia, and Empty Profits -- Ch. 2. Finding the "Lost" $300 Million -- Ch. 3. The Core Concepts of Revenue Management -- Ch. 4. Case Study: The Attack of the Laser Fares -- Ch. 5. The RM Revolution -- Ch. 6. Launching the Revenue Rocket -- Ch. 7. Case Study: National Car Rental's Near-Death Experience -- Ch. 8. What You Don't Know about Revenue Management Could Kill You! -- Ch. 9. The Marketing Renaissance.

ISBN

0553067346

LCCN

^^^96032457^

Owning Institutions

Harvard Library