Research Catalog

Sex-Appeal in der Werbung / Klaus Moser.

Title
Sex-Appeal in der Werbung / Klaus Moser.
Author
Moser, Klaus, 1962-
Publication
Göttingen : Verlag für Angewandte Psychologie, c1997.

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TextUse in library HF5827 .M67 1997xOff-site

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Details

Description
137 p. : ill.; 25 cm.
Series Statement
Schriftenreihe Wirtschaftspsychologie
Uniform Title
Schriftenreihe Wirtschaftspsychologie.
Subject
  • Sex in advertising
  • Sex role in advertising
  • Symbolism in advertising
Bibliography (note)
  • Includes bibliographical references (p. [125]-134) and indexes.
Processing Action (note)
  • committed to retain
ISBN
3801709469
Owning Institutions
Harvard Library