Research Catalog

Best ads : humour in advertising / Dave Saunders.

Title: Best ads : humour in advertising / Dave Saunders.
Author: Saunders, Dave.
Publication: London : B. T. Batsford, 1997.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HF5827 .S29 1997	Off-site

Holdings

Details

Description

128 p. : Chiefly ill. (some col.); 23 x 25 cm.

Summary

This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.

Alternative Title

Humour in advertising

Subject

Note

Includes index.

Processing Action (note)

committed to retain

ISBN

0713481056

OCLC

38374240
SCSB-12607910

Owning Institutions

Harvard Library