Research Catalog

Best ads : fantasy in advertising / Dave Saunders.

Title
Best ads : fantasy in advertising / Dave Saunders.
Author
Saunders, Dave.
Publication
London : B. T. Batsford, 1997.

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Details

Description
128 p. : chiefly ill. (some col.); 25 cm.
Summary
This study looks at how advertisers play with our dreams as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.
Alternative Title
Fantasy in advertising
Subject
  • Advertising
  • Advertising > Psychological aspects
Note
  • Includes index.
Processing Action (note)
  • committed to retain
ISBN
0713481048
OCLC
38374204
Owning Institutions
Harvard Library