Research Catalog

Advertising.

Title
Advertising.
Publication
Luxembourg : Office for Official Publications of the European Communities ; London : Kogan Page, Earthscan c1997.

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StatusFormatAccessCall NumberItem Location
TextRequest in advance HF5821 .A284x 1997Off-site

Holdings

Details

Additional Authors
  • European Commission
  • Università commerciale Luigi Bocconi.
Description
xi, 144 p. : ill.; 30 cm.
Series Statement
Single market review series. Subseries II, Impact on services ; v. 7
Uniform Title
Single market review. Subseries II, Impact on services ; v. 7.
Subject
  • Advertising > Europe > Case studies
  • Advertising > European Union countries
  • Advertising > Evaluation
  • Advertising laws > European Union countries
  • Comparative advertising
  • Europe 1992
  • European Union countries > Economic integration
  • Marketing > European Union countries
  • Marketing > Law and legislation > European Union countries
Note
  • At head of title: European Commission.
  • "This document was prepared for the European Commission by Bocconi University"--T.p. verso.
  • "Catalogue number: C1-68-96-007-EN-C"--T.p. verso.
Bibliography (note)
  • Includes bibliographical references (p. 139-144).
Processing Action (note)
  • committed to retain
ISBN
  • 9282787834 (Luxembourg)
  • 0749423196 (Kogan Page, Earthscan)
Owning Institutions
Harvard Library