Research Catalog

Ältere im Schatten der Werbung? : eine Literaturstudie zur Seniorendarstellung in der Werbung / Peter Kaupp.

Title
Ältere im Schatten der Werbung? : eine Literaturstudie zur Seniorendarstellung in der Werbung / Peter Kaupp.
Author
Kaupp, Peter.
Publication
Berlin : Berlin Verlag Spitz, c1997.

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TextRequest in advance HF5813.G3 K38 1997xOff-site

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Details

Description
161 p. : ill.; 23 cm.
Series Statement
Prax oec
Uniform Title
Prax oec.
Subject
  • Older people in advertising > Germany
  • Advertising > Germany
  • Older people in mass media
Bibliography (note)
  • Includes bibliographical references (p. 142-154) and index.
Processing Action (note)
  • committed to retain
ISBN
3870617152
OCLC
45050454
Owning Institutions
Harvard Library