Research Catalog

Title

Strategic management in tourism / edited by Luiz Moutinho.

Publication

Wallingford, Oxon, UK ; New York, N.Y. : CABI Pub., c2000.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Moutinho, Luiz.

Description

x, 349 p. : ill.; 25 cm.

Summary

"This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. Furthermore, the book covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The aim of this advanced textbook is to provide a vision of integrated management which will benefit students in their future careers in the areas of business studies, tourism and planning."--Jacket.

Subject

Tourism > Management

Bibliography (note)

• Includes bibliographical references and index.

Processing Action (note)

• committed to retain

Contents

pt. 1. The Tourism Environment. 1. Trends in Tourism / L. Moutinho. 2. The Marketing Environment for Travel and Tourism / K. Peattie and L. Moutinho -- pt. 2. Tourism Marketing Management. 3. Consumer Behaviour / L. Moutinho. 4. Tourism Marketing Research / L. Moutinho. 5. Segmentation, Targeting, Positioning and Strategic Marketing / L. Moutinho -- pt. 3. Functional Management in Tourism. 6. Human Resource Issues in Travel and Tourism / D. Nickson. 7. Financial Management in Tourism / J. Bridge and L. Moutinho. 8. Operations Management / G. Southern. 9. Strategic Quality Management / H. Maylor -- pt. 4. Strategic Planning in Tourism. 10. Strategic Planning / L. Moutinho.

ISBN

085199282X (alk. paper)

LCCN

^^^99059381^

OCLC

42968059

Owning Institutions

Harvard Library