Research Catalog

L'argumentation publicitaire : rhétorique de l'éloge et de la persuasion / Jean-Michel Adam, Marc Bonhomme.

Title
L'argumentation publicitaire : rhétorique de l'éloge et de la persuasion / Jean-Michel Adam, Marc Bonhomme.
Author
Adam, Jean-Michel
Publication
[Paris] : Nathan, c1997.

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1 Item

StatusFormatAccessCall NumberItem Location
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TextRequest in advance P301.5.P47 A3 1997Off-site

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Details

Additional Authors
Bonhomme, Marc.
Description
238 p. : ill.; 21 cm.
Series Statement
  • Fac. Linguistique
  • Nathan université
Uniform Title
  • Fac. Linguistique.
  • Nathan université
Subject
  • Advertising > Language
  • Discourse analysis
Bibliography (note)
  • Includes bibliographical references and index.
Processing Action (note)
  • committed to retain
ISBN
2091908398
Owning Institutions
Harvard Library