Research Catalog

Title

Rethinking the media audience : the new agenda / edited by Pertti Alasuutari.

Publication

London ; Thousand Oaks, Calif. : Sage Publications, 1999.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Alasuutari, Pertti.

Description

viii, 212 p. : ill.; 24 cm.

Summary

"Are current models of media reception and audience ethnography appropriate to the contemporary media environment? Collectively the contributors to this volume argue that they are not. Together they put the case for a new approach, a new agenda, to account for the role of the media in everyday life. Only this new agenda can, they suggest, explain our ubiquitous, constantly reflexive, participation in modern media culture."--Jacket.

Subject

Mass media > Audiences

Genre/Form

Aufsatzsammlung.

Bibliography (note)

• Includes bibliographical references and index.

Processing Action (note)

• committed to retain

Contents

Introduction: three phases of reception studies / Pertti Alasuutari -- Audience and reception research in retrospect: the trouble with audiences / Ann Gray -- The best of both worlds? Media audience research between rival paradigms / Kim Christian Schrøder -- Media figures in identity construction / Joke Hermes -- Cultural images of the media / Pertti Alasuutari -- Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age / Heikki Hellman -- Slaves of the ratings tyranny? Media images of the audience / Ingunn Hagen -- The implied audience in soap opera production : everyday rhetorical strategies among television professionals / John Tulloch -- To be an audience / Birgitta Höijer -- "To boldly go ..." : the "third generation" of reception studies / David Morley.

ISBN

• 0761950702
• 0761950710 (pbk.)

LCCN

^^^98061885^

Owning Institutions

Harvard Library