Research Catalog

Title

The dream society : how the coming shift from information to imagination will transform your business / Rolf Jensen.

Author

Jensen, Rolf, 1942-

Publication

New York : McGraw-Hill, c1999.

Items in the Library & Off-site

Holdings

Details

Description

x, 242 p.; 24 cm.

Summary

Publisher Fact Sheet

Subject

• Business forecasting
• Twenty-first century > Forecasts
• Competition, International
• Symbolism in advertising
• Communication and culture

Genre/Form

• Forecasts
• Forecasts.

Bibliography (note)

• Includes bibliographical references (p. 223-230) and index.

Processing Action (note)

• committed to retain

Contents

A Few Words About Futurism and How We Will Get to the Dream Society -- A Sprint Through the History of Humanity -- What Is Time? -- If You See the Future as an Obstacle, You Are Walking in the Wrong Direction -- Forget About Your "Strategy" -- The Product Becomes Secondary -- Machines Will Move Us--Emotionally, Not Physically -- The Victorious Companies of the Twenty-First Century -- The Most Important Raw Material of the Twenty-First Century -- Doing Well by Doing Good -- Bloodless Wars -- The Alternatives -- After the Dream Society -- The Market for Stories and Storytellers -- Adventures for Sale: Small-Medium-Large-Extra Large -- The Market for Togetherness, Friendship, and Love -- The Market for Care -- The Who-Am-I Market -- The Market for Peace of Mind -- The Market for Convictions -- From Hard Work to Hard Fun--From Company to Tribe -- From Hard Work to Hard Fun -- The Company Is a Tribe -- How to Succeed in the Tribe--With Hard Fun as Your Work Concept -- Titles of the Future -- Is Hard Fun Really Work? -- The Loving Family, Inc. -- And the New Leisure Time -- The Loving Family, Inc. -- The Family Corporation -- For as Long as Love Shall Last -- The New Leisure Time -- Family Team Building -- Leisure Time in the Dream Society -- CIFS Round Table -- Emotional Jogging -- Do-It-Yourself Politics -- Universal Stories for Global Business -- Setting the Stage for the Global Business Environment -- The Toil of Our Parents -- Candidates for the Dream Society -- The Middle Classes Turn Global -- From Village to Megacity.

ISBN

0070329672

LCCN

^^^99010353^

OCLC

• 40631677
• SCSB-10373400

Owning Institutions

Harvard Library