Research Catalog

A strategic paradigm : linking marketing and TQM in higher educational institutions / Lily Lin.

Title
A strategic paradigm : linking marketing and TQM in higher educational institutions / Lily Lin.
Author
Lin, Lily.
Publication
The Hague : Dutch Quality Schools, c1999.

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TextRequest in advance LB2341 .L56 1999Off-site

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Details

Description
xxii, 324 p. : ill.; 24 cm.
Alternative Title
Linking marketing and TQM in higher educational institutions
Subject
  • Education, Higher > Aims and objectives
  • Universities and colleges > Administration
  • Total quality management in higher education
Genre/Form
  • theses.
  • dissertations.
  • masters theses.
  • doctoral dissertations.
  • Academic theses
  • Thèses et écrits académiques.
Thesis (note)
  • Thesis (Ph. D.)--Universiteit van Amsterdam, 1999.
Bibliography (note)
  • Includes bibliographical references (p. 304-314) and index.
Language (note)
  • Text in English with summary in Dutch.
Processing Action (note)
  • committed to retain
OCLC
57367275
Owning Institutions
Harvard Library