Research Catalog
Television advertising in Canadian elections : the attack mode 1993 / Walter I. Romanow ... [et al.], editors.
- Title
- Television advertising in Canadian elections : the attack mode 1993 / Walter I. Romanow ... [et al.], editors.
- Publication
- Waterloo, Ont. : Wilfrid Laurier University Press, c1999.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | P95.82.C2 T45 1999x | Off-site |
Holdings
Details
- Additional Authors
- Romanow, W. I., 1924-
- Description
- ix, 252 p. : ill.; 23 cm.
- Summary
- "Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?" "While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English- and French-language television and their impact and the ethics of political advertising." "Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study."--Jacket.
- Uniform Title
- Project Muse UPCC books
- Subject
- Genre/Form
- Electronic books.
- Bibliography (note)
- Includes bibliographical references (p. 229-240) and index.
- Processing Action (note)
- committed to retain
- Contents
- The theory and use of political advertising / Stanley B. Cunningham -- The 1993 Canadian Federal Election: background and party advertising strategies / Andre ́Gosselin and Walter C. Soderlund -- Contextual analysis of political advertising: the attack mode on English-language TV / Walter I. Romanow -- Political ads on Quebec TV during the 1993 federal election / Michel de Repentigny -- The role of images in Quebec political advertising / Estelle Lebel -- Quantitative assessment of advertising effects: survey data / Walter C. Soderlund, Kai Hildebrandt, Stuart H. Surlin, and Andre ́Gosselin -- Exploring the impact of negative political ads through the use of participatory action research / R.F. Carney and Alexander Gill -- Cognitive responses to political advertising on Quebec TV in the 1993 election -- The ethics of political advertising / Stanley B. Cunningham -- Conclusions / Walter I. Ramonow and Walter C. Soderlund.
- ISBN
- 0889203237 :
- LCCN
- cn^99930634^
- OCLC
- 41026762
- Owning Institutions
- Harvard Library