Research Catalog

Christmas advertising, marketing & display / Martin M. Pegler and the editors of Retail ad world.

Title
Christmas advertising, marketing & display / Martin M. Pegler and the editors of Retail ad world.
Author
Pegler, Martin M.
Publication
New York : Visual Reference Publications ; Distributed to the trade in US and Canada Watson-Guptil, c2001.

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Details

Description
175 p. : chiefly col. ill.; 31 cm.
Summary
"This book is divided into two sections. The first section gives you the best-kept "secrets" when it comes to wondrous window displays and interiors. Martin M. Pegler, the renowned authority in the field of visual display, takes you on an exclusive tour of the world's best window displays. In beautiful, full-color pages, you'll see more then 200 photos and read what luxury stores such as Bergdorf Goodman, Neiman Marcus, Escada, Loewe, and many more are doing to make Christmas a successful selling season." "The second section gives you the inside look at how retail stores and shopping centers around the world have prepared for the holidays. Go behind the scenes with the editors of Retail Ad World and learn how top retailers are enhancing their image and attracting customers to shop with them all through the holiday season. You'll read about The Disney Store, FAO Schwartz, Gucci, Kenneth Cole, Henri Bendel, Barney's New York, Banana Republic and many others, and learn how the majors gear up for the holidays. Plus, you'll visit and read about how the most fashionable shopping center like The Gardens, Plaza Las Americas and The Plaza & The Court at King of Prussia get customers in the mood for holiday spending."--Jacket.
Uniform Title
Retail ad world.
Alternative Title
Christmas advertising, marketing and display
Subject
  • Christmas decorations
  • Show windows > Pictorial works
  • Christmas show windows > Pictorial works
  • Advertising
  • Display of merchandise
  • Store decorations
  • Sales promotions
  • Store decoration
Genre/Form
  • illustrated books.
  • Illustrated works
  • Pictorial works
  • Ouvrages illustrés.
Bibliography (note)
  • Includes index.
Processing Action (note)
  • committed to retain
ISBN
1584710624
OCLC
  • 48459086
  • SCSB-12083652
Owning Institutions
Harvard Library