Research Catalog

Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Römmele.

Title: Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Römmele.
Publication: London : SAGE, 2002.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JF2112.C3 P83 2002x	Off-site

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Description

xiv, 193 p. : ill.; 24 cm.

Alternative Title

Public information campaigns and opinion research

Subject

Bibliography (note)

Includes bibliographical references and index.

Processing Action (note)

committed to retain

Contents

Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele.

ISBN

0761964312
0761964320 (PBK.)

LCCN

^^2001132947

OCLC

43580827

Owning Institutions

Harvard Library