Research Catalog

Muse on Madison Avenue : classical mythology in contemporary advertising / Karelisa V. Hartigan.

Title
Muse on Madison Avenue : classical mythology in contemporary advertising / Karelisa V. Hartigan.
Author
Hartigan, Karelisa.
Publication
Frankfurt am Main ; New York : P. Lang, c2002.

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Details

Description
158 p. : ill.; 21 cm.
Series Statement
Studien zur klassischen Philologie, 0172-1798 ; Bd. 127
Uniform Title
Studien zur klassischen Philologie ; Bd. 127.
Subject
  • Advertising
  • Art and industry
  • Economics > Mythology
  • Mythology, Classical
Bibliography (note)
  • Includes bibliographical references (p. 147-149) and index.
Processing Action (note)
  • committed to retain
Contents
Historical background : an overview of myths in ads from the 1950s to the 1990s -- Dominant figures of myth in advertisements -- A richer life through classical myth : ancient legends enhance modern advertising and modern life -- The classical conceit -- The company logo -- Illustration list.
ISBN
  • 3631376529
  • 0820453676 (US)
LCCN
^^2002398499
Owning Institutions
Harvard Library