Research Catalog
Mobilising the audience / edited by Mark Balnaves, Tom O'Regan, and Jason Sternberg.
- Title
- Mobilising the audience / edited by Mark Balnaves, Tom O'Regan, and Jason Sternberg.
- Publication
- St. Lucia, Qld. : University of Queensland Press, 2002.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Use in library | HF5415.2 .M62 2002 | Off-site |
Holdings
Details
- Additional Authors
- Description
- xii, 363 p. : ill.; 23 cm.
- Summary
- The first comprehensive integration of industry and academic audience research in Australia, this book introduces new directions in method and analysis. It is a contemporary probe into 'audience-making' and illustrates the ways marketers, producers and governments mobilise an audience. Case studies of Gen X, computer gaming, child audiences.
- Series Statement
- UQP cultural and media policy series
- Uniform Title
- UQP cultural and media policy series.
- Subject
- Bibliography (note)
- Includes bibliographical references ([331]-353) and index.
- Processing Action (note)
- committed to retain
- Contents
- Introduction / Mark Balnaves, Tom O'Regan -- Governing audiences / Mark Balnaves, Tom O'Regan -- Ratings in transition: the politics and technologies of counting / Mark Balnaves, Tom O'Regan -- Small worlds: research on children and the media in Australia / Patricia Gillard -- "I didn't get it, but I liked the name": generational profiling through Generation X / Jason Sternberg -- Arts audiences: becoming audience-minded / Tom O'Regan -- Towards an ecology of cultural attendance / Tom O'Regan, Stephen Cox -- Museum visitors as audiences: innovative research for online museums / Patricia Gillard -- Gamers as co-creators: enlisting the virtual audience - a report from the net face / John Banks -- Mobilising readers: newspapers, copy-tasters and readerships / Kerry Green -- Finding an audience for a new service / Mark Balnaves -- 'Tell me waht you want and i'll give you what you need': perspectives on indigenous media audience research / Michael Meadows -- Theorising the diasporic audience / Stuart Cunningham -- After South Park: the SBS audience / Chris Lawe Davies -- Voter communication / John Penhallurick.
- ISBN
- 070223205X
- LCCN
- ^^2002391867
- Owning Institutions
- Harvard Library