Research Catalog

Mobilising the audience / edited by Mark Balnaves, Tom O'Regan, and Jason Sternberg.

Title: Mobilising the audience / edited by Mark Balnaves, Tom O'Regan, and Jason Sternberg.
Publication: St. Lucia, Qld. : University of Queensland Press, 2002.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Use in library	HF5415.2 .M62 2002	Off-site

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Description

xii, 363 p. : ill.; 23 cm.

Summary

The first comprehensive integration of industry and academic audience research in Australia, this book introduces new directions in method and analysis. It is a contemporary probe into 'audience-making' and illustrates the ways marketers, producers and governments mobilise an audience. Case studies of Gen X, computer gaming, child audiences.

Series Statement

UQP cultural and media policy series

Uniform Title

UQP cultural and media policy series.

Subject

Audiences > Research > Australia
Marketing research > Australia

Bibliography (note)

Includes bibliographical references ([331]-353) and index.

Processing Action (note)

committed to retain

Contents

Introduction / Mark Balnaves, Tom O'Regan -- Governing audiences / Mark Balnaves, Tom O'Regan -- Ratings in transition: the politics and technologies of counting / Mark Balnaves, Tom O'Regan -- Small worlds: research on children and the media in Australia / Patricia Gillard -- "I didn't get it, but I liked the name": generational profiling through Generation X / Jason Sternberg -- Arts audiences: becoming audience-minded / Tom O'Regan -- Towards an ecology of cultural attendance / Tom O'Regan, Stephen Cox -- Museum visitors as audiences: innovative research for online museums / Patricia Gillard -- Gamers as co-creators: enlisting the virtual audience - a report from the net face / John Banks -- Mobilising readers: newspapers, copy-tasters and readerships / Kerry Green -- Finding an audience for a new service / Mark Balnaves -- 'Tell me waht you want and i'll give you what you need': perspectives on indigenous media audience research / Michael Meadows -- Theorising the diasporic audience / Stuart Cunningham -- After South Park: the SBS audience / Chris Lawe Davies -- Voter communication / John Penhallurick.

ISBN

070223205X

LCCN

^^2002391867

Owning Institutions

Harvard Library