Research Catalog

End of the road : BMW and Rover : a brand too far / Chris Brady & Andrew Lorenz.

Title
End of the road : BMW and Rover : a brand too far / Chris Brady & Andrew Lorenz.
Author
Brady, Christopher, 1947-
Publication
London : Financial Times Prentice Hall, 2002.

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Details

Additional Authors
Lorenz, Andrew
Description
xiii, 232 p. : ill.; 20 cm.
Subject
  • Bayerische Motoren Werke
  • Rover Group
  • Consolidation and merger of corporations > Germany
  • Consolidation and merger of corporations > Great Britain
  • Automobile industry and trade > Mergers > Great Britain
  • Automobile industry and trade > Mergers > Germany
Processing Action (note)
  • committed to retain
ISBN
0273656759
OCLC
  • 47984110
  • SCSB-13453697
Owning Institutions
Harvard Library