Research Catalog
Campaigning : Werbung in den Arenen der Öffentlichkeit / Michael Behrent, Peter Mentner.
- Title
- Campaigning : Werbung in den Arenen der Öffentlichkeit / Michael Behrent, Peter Mentner.
- Author
- Behrent, Michael, 1957-
- Publication
- Münster : Lit, [2001?]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Request in advance | HF5837 .B44 2001 | Off-site |
Details
- Additional Authors
- Mentner, Peter, 1960-
- Description
- 153 pages : illustrations (some color); 24 cm.
- Series Statement
- Medienpraxis ; Bd. 2
- Uniform Title
- Medienpraxis ; Bd. 2.
- Subject
- Advertising campaigns
- Communication in marketing
- Communication in politics
- Public relations
- Campagnes publicitaires
- Communication en marketing
- Communication politique
- Relations publiques
- advertising campaigns
- public relations
- Advertising campaigns
- Communication in marketing
- Communication in politics
- Werbekampagne
- Kommunikationsstrategie
- Öffentlichkeitsarbeit
- Werbung
- Reclame
- Campagnes
- Bibliography (note)
- Includes bibliographical references (pages 150-153).
- Processing Action (note)
- committed to retain
- ISBN
- 3825856631
- 9783825856632
- OCLC
- 56776547
- SCSB-10543892
- Owning Institutions
- Harvard Library