Research Catalog

Public Relations für wissenschaftliche Hochschulen : systemtheoretische Grundlegung und exemplarische Modellierung im Wettbewerbsumfeld / Henning Escher.

Title
Public Relations für wissenschaftliche Hochschulen : systemtheoretische Grundlegung und exemplarische Modellierung im Wettbewerbsumfeld / Henning Escher.
Author
Escher, Henning, 1966-
Publication
München : Hampp, 2001.

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TextRequest in advance LB2342.8 .E83 2001Off-site

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Details

Description
274 pages : illustrations; 21 cm
Series Statement
Profession, 1434-6478 ; Folge 34
Uniform Title
Profession (Munich, Germany) ; 34.
Subject
  • Universities and colleges > Public relations
  • Universities and colleges > Marketing
  • Business planning
  • Universités > Relations publiques
  • Business planning
  • Universities and colleges > Marketing
  • Universities and colleges > Public relations
  • Wettbewerbsstrategie
  • Universität
  • Öffentlichkeitsarbeit
Note
  • Originally presented as the author's thesis (doctoral)--Universität Hamburg, 2001.
Bibliography (note)
  • Includes bibliographical references (pages 265-274).
Processing Action (note)
  • committed to retain
ISBN
  • 3879885737
  • 9783879885732
OCLC
  • 48560549
  • SCSB-10935474
Owning Institutions
Harvard Library