Research Catalog

Marketing to libraries for the new millennium : librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends / edited by Hendrik Edelman, Robert P. Holley.

Title
Marketing to libraries for the new millennium : librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends / edited by Hendrik Edelman, Robert P. Holley.
Publication
Lanham, Md. : Association for Library Collections & Technical Services in cooperation with Scarecrow Press, 2002.

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Details

Additional Authors
  • Edelman, Hendrik.
  • Holley, Robert P.
Description
vii, 207 p.; 23 cm.
Subject
  • Acquisitions (Libraries) > United States
  • Libraries and booksellers > United States
  • Libraries and publishing > United States
  • Library surveys > United States
  • Market surveys > United States
Bibliography (note)
  • Includes bibliographical references (p. 197) and index.
Processing Action (note)
  • committed to retain
Contents
pt. 1. Presentations -- 1. Overview / Karen Muller -- 2. Keynote / Rebecca Seger -- 3. Compare and Contrast: How We Interpret the Results of the 1999 Survey / Hendrik Edelman -- 4. "Triangle Talk": Publishers, Vendors, and Librarians Speak out on What the Survey Tells Us about Changes in the Market and Needs for the Future / James S. Ulsamer, Marty Keeley and Phyllis Young / [and others] -- 5. Selling and Promoting to Libraries: What Are Publishers and Vendors Doing to Reach Libraries? / Robert Rooney, Alice Peery and Janet Belanger / [and others] -- 6. Cyberspace and Book Selection: How Librarians and Patrons Are Coming to the Internet to Find out about the Books They Need / Dan Lundy, Peter McCarthy and Rick Ayre -- 7. Buying from Publishers and Vendors: A Discussion among Librarians, Vendors, and Publishers Focusing on How Librarians Decide to Buy and from Whom / Sarah Michalak, Kathleen Cotter and Rebecca James / [et al.] -- 8. Conclusions / Eugenie Prime and Patricia Schroeder -- pt. 2. Results of the AAP/ALCTS Library Marketing Survey -- 9. Publisher Questionnaire -- 10. Vendor Questionnaire -- 11. Library Questionnaire.
ISBN
0810842718 (alk. paper)
LCCN
^^2002017586
Owning Institutions
Harvard Library