Research Catalog
An essential link with audiences worldwide : research for international broadcasting / [Herausgeber, Deutsche Welle ; Redaktion (verantw.), Oliver Zöllner].
- Title
- An essential link with audiences worldwide : research for international broadcasting / [Herausgeber, Deutsche Welle ; Redaktion (verantw.), Oliver Zöllner].
- Publication
- Berlin: VISTAS, c2002.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HE8697.4 .E85 2002 | Off-site |
Holdings
Details
- Additional Authors
- Description
- 234 p. : ill.; 21 cm.
- Series Statement
- DW-Schriftenreihe, 1439-8508 ; Bd. 5
- Uniform Title
- DW-Schriftenreihe ; Bd. 5.
- Alternative Title
- Research for international broadcasting
- Subject
- International broadcasting
- Language (note)
- Summaries in German.
- Processing Action (note)
- committed to retain
- Contents
- Machine generated contents note: Einführung9 -- Introduction11 -- Oliver Zbllner -- International Broadcasters, Audience Research and a Conference -- An Overview of Methods and Functions13 -- International Audience Research and the Role of CIBAR -- Graham Mytton -- Audience Research for International Radio Broadcasters -- A Toolkit for Small to Medium-Sized Stations25 -- Helene Robillard-Frayne -- Survey of CIBAR Members Concerning Developments -- in Their Organizations41 -- Global Audiences -- Colin M Wilding -- 151 Million Listeners - But What Does It Mean? -- Uses and Misuses of Global Audience Estimates61 -- Helene Robillard-Frayne -- The Process of Estimating the Global Audience -- at Radio Canada International71 -- Defining Audiences -- Colin M Wilding -- BBC Audience Segmentation -- Testing Strategy By Research77.
- ISBN
- 3891583346 (pbk.)
- LCCN
- ^^2002380643
- Owning Institutions
- Harvard Library