Research Catalog

Title

The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess ; [with a foreword by Kathy Dempsey].

Author

Siess, Judith A.

Publication

Chicago : American Library Association, 2003.

Items in the Library & Off-site

Holdings

Details

Description

xvi, 154 p.; 23 cm.

Summary

Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services.

Subject

• Public services (Libraries)
• Libraries > Public relations
• Libraries > Marketing
• Advertising > Libraries
• Libraries
• Librarians
• Library Services
• Public Relations
• Marketing
• Consumer Behavior

Genre/Form

• guide.
• guía.

Bibliography (note)

• Includes bibliographical references (p. 123-146) and index.

Processing Action (note)

• committed to retain

Contents

The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.

ISBN

0838908489

LCCN

^^2003001922

OCLC

• 51607268
• SCSB-11415905

Owning Institutions

Harvard Library