Research Catalog

Title

Battle of symbols : global dynamics of advertising, entertainment and media / John Fraim.

Author

Fraim, John.

Publication

[Einsiedeln, Switzerland] : Daimon, c2003.

Items in the Library & Off-site

Holdings

Details

Description

418 p. : ill.; 21 cm.

Summary

"Symbols increasingly dominate international communication. The events of 9/11 and the ongoing war against terrorism demonstrate their power. Yet few understand them. Now, more than ever, it is important to understand symbols in a global context. Battle of Symbols examines 9/11 and current events in light of global symbolism. While 9/11 represented the beginning of the war against terrorism, the real "battle of symbols" started long before September 11th and will continue long after the fall of Osama bin Laden or Saddam Hussein. The book defines current global symbols and observes the response of the American symbolism industry to the events of 9/11. As Fraim notes, the events of 9/11 offered a rare opportunity to observe how American symbols are created (by Madison Avenue advertising and Hollywood entertainment), communicated (by New York media) and managed (by Washington public relations). One of the more hopeful outcomes of 9/11 was the instigation of an international dialogue about the power of symbols. From this continuing dialogue America and the world have gained a new awareness of the growing power of symbols. Whether this awareness will lead to a new understanding of symbols on a national and global scale is one of the most important questions facing America (and the world) today. Book jacket."--BOOK JACKET.

Subject

• Globalization
• Mass media > Social aspects > United States
• September 11 Terrorist Attacks, 2001 > Influence
• Symbolism > Social aspects > United States
• Symbolism in advertising > United States
• Symbolism in communication > United States
• Symbolism in politics > United States

Bibliography (note)

• Includes bibliographical references (p. 387-409) and index.

Processing Action (note)

• committed to retain

Contents

Prologue : diminution of light -- Introduction : Disneyland in September -- pt. 1. A contemporary perspective on symbols. Mustering the symbols -- Symbols -- Dynamics of symbols -- pt. 2. Clash and commonality. Globalization of symbols -- Traditional symbol dualities -- Contemporary symbol dualities -- Contemporary symbol alignments -- pt. 3. The battle of symbols. Putting symbols into battle -- Creating symbols : the entertainment industry -- Creating symbols : the advertising industry -- Transmission of symbols : media & communications -- Managing symbols -- Understanding symbols -- Emerging global dynamics -- Epilogue : looking for home.

ISBN

3856306218

Owning Institutions

Harvard Library