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The male mystique : men's magazine ads of the 1960s and '70s / Jacques Boyreau.

Title: The male mystique : men's magazine ads of the 1960s and '70s / Jacques Boyreau.
Author: Boyreau, Jacques
Publication: San Francisco : Chronicle Books, ©2004.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HF6107 .B658 2004	Off-site

Details

Description

1 volume (unpaged) : all illustrations; 24 cm

Summary

"The Male Mystique is a vision of the ideal male-dominated lifestyle - at least, as seen through the looking glass of men's magazine ads of the 1960s and '70s. It's a world of quadraphonic hi-fi equipment, whiskey, polyester slacks, "male comfort spray", musk, smokes, and of course, the babes. This is total male living as it was meant to be. Just don't let the ladies get ahold of this book, as we wouldn't want them to catch on."--BOOK JACKET.

Subject

Genre/Form

History

Processing Action (note)

committed to retain

ISBN

0811841286
9780811841283

LCCN

2003012654

OCLC

52386125
SCSB-12378483

Owning Institutions

Harvard Library