Research Catalog

Who killed the jingle? / Steve Karmen.

Title
Who killed the jingle? / Steve Karmen.
Author
Karmen, Steve.
Publication
Milwaukee, WI : Hal Leonard, c2005.

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TextRequest in advance MT67 .K361 2005Off-site

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Details

Description
xiv, 184 p.; 24 cm.
Alternative Title
Who killed the jingle? : how a unique American art form disappeared
Subject
  • Popular music > Writing and publishing > United States
  • Jingles (Advertising songs) > History and criticism
  • Radio advertising
  • Television advertising
Genre/Form
Criticism, interpretation, etc.
Processing Action (note)
  • committed to retain
Contents
The mindset of the author -- But first, a little then and now -- There used to be a business here -- How I got smart -- The better way -- Budweiser : the history of an account -- The enemy was us -- The unraveling -- The way it is -- American has ads-heimers -- How I got out.
ISBN
0634066560
LCCN
^^2004014933
OCLC
55797868
Owning Institutions
Harvard Library