Research Catalog
Cognitive interviewing : a tool for improving questionnaire design / Gordon B. Willis.
- Title
- Cognitive interviewing : a tool for improving questionnaire design / Gordon B. Willis.
- Author
- Willis, Gordon B. (Gordon Bruce)
- Publication
- Thousand Oaks, Calif. : Sage Publications, ©2005.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | H61.28 .W55 2005 | Off-site |
Holdings
Details
- Description
- xii, 335 pages : illustrations; 24 cm
- Summary
- "Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences as well as practice fields such as medicine, business and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design."--Jacket.
- Subject
- Interviewing
- Cognition
- Questionnaires > Methodology
- Social surveys > Methodology
- Social sciences > Methodology
- Psychology > Methodology
- Questionnaires > Methodology
- Vragenlijsten
- Interviewen
- Cognitie
- Interview
- Questionnaire
- Psychologie
- Sciences sociales
- Méthodologie de recherche
- Entretien cognitif
- Fragebogen
- Gestaltung
- Forschung
- Methodologie
- Surveys and Questionnaires
- Data Collection > methods
- Psychology
- Interviews as Topic
- Data Collection
- Bibliography (note)
- Includes bibliographical references (pages 299-319) and index.
- Processing Action (note)
- committed to retain
- Contents
- Introduction to cognitive interviewing -- Setting the stage for cognitive interviewing : first principles of questionnaire design -- Background and theoretical origins : the CASM approach -- Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques -- Developing standard cognitive probes -- Beyond the standard model of verbal probing -- A further perspective : cognitive testing as expansive interviewing -- Avoiding probing pitfalls -- Selection and training of cognitive interviewers -- Planning and conducting interviews -- Analyzing and documenting cognitive interview results -- Special applications of cognitive interviewing -- Evaluation of cognitive interviewing techniques -- Beyond cognitive testing : affiliated pretesting methods -- Recommendations and future directions.
- ISBN
- 0761928030
- 9780761928034
- 0761928049
- 9780761928041
- LCCN
- ^^2004013649
- 9780761928041
- OCLC
- 55644584
- Owning Institutions
- Harvard Library