Research Catalog

Motsa ha-mutagim : galu et ha-ḥuḳim ha-ṭivʻiyim shel ḥadshanut ha-mutsar ṿeha-hiśardut ha-ʻisḳit / Al Ris, Lorah Ris ; targum Esti Ṿakhṭel.

Title
Motsa ha-mutagim : galu et ha-ḥuḳim ha-ṭivʻiyim shel ḥadshanut ha-mutsar ṿeha-hiśardut ha-ʻisḳit / Al Ris, Lorah Ris ; targum Esti Ṿakhṭel.
Author
Ries, Al.
Publication
Tel Aviv : Maṭar, 2005.

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Details

Additional Authors
  • Ries, Laura.
  • Ṿakhṭel, Ester.
Description
252 p. : ill.; 23 cm.
Uniform Title
Origin of brands. Hebrew
Alternative Title
Origin of brands.
Subject
  • Branding (Marketing)
  • Brand name products
  • Brand name products > Management
  • New products > Management
Processing Action (note)
  • committed to retain
OCLC
62514960
Owning Institutions
Harvard Library