Research Catalog
Library public relations, promotions, and communications : a how-to-do-it manual / Lisa A. Wolfe.
- Title
- Library public relations, promotions, and communications : a how-to-do-it manual / Lisa A. Wolfe.
- Author
- Wolfe, Lisa A.
- Publication
- New York : Neal-Schuman Publishers, c2005.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | Z716.3 .W58 2005 | Off-site |
Holdings
Details
- Description
- xv, 326 p. : ill.; 28 cm.
- Series Statement
- How-to-do-it manuals for librarians ; no. 126
- Uniform Title
- How-to-do-it manuals for libraries no. 126.
- Alternative Title
- How-to-do-it manual
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Processing Action (note)
- committed to retain
- Contents
- Positioning libraries in a changing environment -- Thinking about public relations and communications for your library -- Defining your library's messages and audiences -- Developing your library's public relations/communications plan -- Exploring PR in different types of libraries -- Evaluating your PR program -- Building your library's brand -- Preparing for successful media relations -- Preparing press materials that get attention -- Using technology as a PR tool -- Transforming volunteers into library advocates -- Reaching out to bring users in -- Creating print communications materials that work -- Offering a warm, inviting environment for customers and staff -- Promoting your library through programs, special events, and exhibits -- Coping with communications during a crisis -- Building your network of PR pros.
- ISBN
- 1555704719 (alk. paper)
- LCCN
- ^^2004025944
- Owning Institutions
- Harvard Library