Research Catalog

Ältere als Zielgruppe des Zeitschriftenmarktes : Zeitschriftenkonzepte für ältere Zielgruppen / Carola Epple.

Title
Ältere als Zielgruppe des Zeitschriftenmarktes : Zeitschriftenkonzepte für ältere Zielgruppen / Carola Epple.
Author
Epple, Carola.
Publication
Berlin : WVB, Wissenschaftlicher Verlag, 2005.

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TextUse in library P94.5.A38 E66 2005Off-site

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Details

Description
140 p. : ill.; 21 cm.
Subject
  • Mass media and older people > Germany
  • Older people > Periodicals
  • Periodicals > Marketing
  • Older people > Books and reading
Bibliography (note)
  • Includes bibliographical references (p. 113 - 135).
Processing Action (note)
  • committed to retain
ISBN
3865730434 (pbk.)
OCLC
61665658
Owning Institutions
Harvard Library