Research Catalog

Blueprint for your library marketing plan : a guide to help you survive and thrive / Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller.

Title
Blueprint for your library marketing plan : a guide to help you survive and thrive / Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller.
Author
Fisher, Patricia H. (Patricia Holts)
Publication
Chicago : American Library Association, 2006.

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Additional Authors
  • Miller, Ellen G.
  • Pride, Marseille M. (Marseille Miles)
Description
xi,135 p. : ill.; 28 cm.
Summary
"Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst." "Reproducible forms and worksheets, quick-start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide."--Jacket.
Subject
  • Bibliothèques > Planification > États-Unis
  • Bibliothèques > Relations publiques > États-Unis
  • Bibliothèques > États-Unis > Marketing
  • Libraries > Public relations > United States
  • Libraries > United States > Marketing
  • Library Administration > methods
  • Library planning > United States
  • Marketing > methods
  • Planification stratégique > États-Unis
  • Planning Techniques
  • Public Relations
  • Strategic planning > United States
Bibliography (note)
  • Includes bibliographical references and index.
Processing Action (note)
  • committed to retain
Contents
Strategic plans : dust catchers or power tools for your marketing plan? -- Mining data : discovering trends -- Developing the marketing plan : getting started -- Marketing plan introduction : product/service details -- Target markets : will the service meet their needs? -- Assessing the current marketing situation : how does your service tack up in the marketplace? -- Setting goals and objectives with supporting strategies : the art of focusing your resources -- Promotion : assessment, goals, objectives, and strategies -- Implementing your strategies : developing tactics, budget, and controls -- Closing thoughts: summaries and evaluation.
ISBN
0838909094
LCCN
^^2005015016
Owning Institutions
Harvard Library