Research Catalog

Title

Advancing health literacy : a framework for understanding and action / Christina Zarcadoolas, Andrew F. Pleasant, David S. Greer.

Author

Zarcadoolas, Christina, 1948-

Publication

San Francisco, Calif. : Jossey-Bass, c2006.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Greer, David S.
• Pleasant, Andrew F., 1962-

Description

xxv, 368 p. : ill.; 23 cm.

Summary

"Advancing Health Literacy addresses the crisis in health literacy in the United States and around the world. This book thoroughly examines the critical role of literacy in public health and outlines a practical, effective model that bridges the gaps between health education, health promotion, and health communication. Step by step, the authors outline the theory and practice of health literacy from a public health perspective. This book covers the history of health literacy, theoretical foundations of health and language literacy, the role of the media, and a series of case studies on important topics including prenatal care, anthrax, HIV/AIDS, genomics, and diabetes. The book also includes practical guidelines for the development and assessment of health communications materials."--Jacket.

Subject

• Educational Status
• Health Education
• Health education
• Literacy
• Patient education

Bibliography (note)

• Includes bibliographical references (p. 315-340) and indexes.

Processing Action (note)

• committed to retain

Contents

• Health literacy: why it is a public health issue? -- Advancing health literacy: getting here from there -- Defining health literacy -- Literacy at work -- The traditional mass media -- Health literacy and the Internet -- Baby basics: a prenatal program focusing on developing health literacy -- Anthrax: a missed opportunity to advance health literacy -- Genomics and health literacy -- Highlighting the role of civic literacy: the Massachusetts tobacco control program -- Highlighting the role of cultural literacy, part 1: the changing face of HIV/AIDS -- Highlighting the role of cultural literacy, part 2: diabetes and Native Americans.
• Program evaluation: world education's breast and cervical cancer project -- Guidelines for advancing health literacy -- Health literacy: why it is a public health issue -- The new health literacy: getting here from there -- Defining health literacy -- Literacy at work -- The traditional mass media -- Health literacy and the Internet -- Baby basics: a prenatal program focusing on developing health literacy -- Anthrax: a missed opportunity to improve health literacy -- Genomics and health literacy -- Highlighting the role of civic literacy: the Massachusetts tobacco control program -- Highlighting cultural literacy: the changing face of HIV/AIDS.
• Highlighting the role of cultural literacy: diabetes and Native Americans -- Program evaluation: world education's breast and cervical cancer project -- Guidelines for advancing health literacy.

ISBN

• 0787984337 (pbk.)
• 9780787984335

LCCN

^^2006013528

Owning Institutions

Harvard Library