Research Catalog
Routledge handbook of sports sponsorship : successful strategies / Alain Ferrand, Luiggino Torrigiani and Andreu Camps i Povill ; translated by Pierre François Lalonde and Elizabeth Christopherson.
- Title
- Routledge handbook of sports sponsorship : successful strategies / Alain Ferrand, Luiggino Torrigiani and Andreu Camps i Povill ; translated by Pierre François Lalonde and Elizabeth Christopherson.
- Author
- Ferrand, Alain, 1952-
- Publication
- London ; New York : Routledge, 2007.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | K3702 .F47 2007 | Off-site |
Holdings
Details
- Additional Authors
- Description
- viii, 278 p. : ill.; 26 cm.
- Uniform Title
- Sports et Sponsoring. English
- Alternative Title
- Sports et Sponsoring.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 263-270) and index.
- Language (note)
- Translated from the French.
- Processing Action (note)
- committed to retain
- Contents
- Principles of sponsorship management -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : 'Perrier Fluo beach volley experience.'
- ISBN
- 0415401100 (hbk.)
- 9780415401104 (hbk.)
- 0415401119 (pbk.)
- 9780415401111 (pbk.)
- 0203967828 (ebk.)
- 9780203967829 (ebk.)
- LCCN
- ^^2006017953
- Owning Institutions
- Harvard Library