Research Catalog
The 200-mph billboard : the inside story of how big money changed NASCAR / by Mark Yost.
- Title
- The 200-mph billboard : the inside story of how big money changed NASCAR / by Mark Yost.
- Author
- Yost, Mark.
- Publication
- St. Paul : MBI Pub. Company LLC, 2007.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | GV1029.9.S74 Y66 2007 | Off-site |
Holdings
Details
- Description
- 320 p.; 24 cm.
- Summary
- "A seasoned sports and business reporter for the "Wall Street Journal" demystifies the economics and politics behind NASCAR sponsorship and explains how NASCAR grew from its provincial roots to become a big business of international proportions. A seasoned sports and business reporter for the "Wall Street Journal" demystifies the economics and politics behind NASCAR sponsorship and explains how NASCAR grew from its provincial roots to become a big business of international proportions" -- Publisher description.
- Subject
- Genre/Form
- History
- History.
- Bibliography (note)
- Includes bibliographical references and index.
- Processing Action (note)
- committed to retain
- Contents
- Introduction : fifty years of racing at Daytona -- A good old boy goes courting -- The suite life -- Betting the farm -- From rags to riches -- The sponsorship shepherds -- Mama, i'm gonna be on tv -- When NASCAR comes to town -- Speed dating for dollars -- See the brown truck go -- Fantasy accidents -- What's DLP? -- The military marches in -- Bringing the big show to the little store -- Teaching old brands new tricks -- We're an American brand -- Epilogue : what's next for NASCAR? hfbf rc
- ISBN
- 9780760328125 (hardbound w/ jacket)
- 0760328129 (hardbound w/ jacket)
- LCCN
- ^^2007007650
- OCLC
- 85162270
- Owning Institutions
- Harvard Library