Research Catalog

Title

• סודות המותגים
• Sodot ha-mutagim : 50 she-nasḳu, 50 she-ḳarsu / Maṭ Haig ; me-Anglit Liṭal Yadin.

Author

Haig, Matt.

Publication

Tel Aviv : Yediʻot aḥaronot : Sifre Ḥemed, 2007.

Holdings

Details

Additional Authors

Yadin, Lital

Description

333 p. : ill.; 23 cm.

Series Statement

• Kesef shelkha
• Sidrah ha-kalkalit

Uniform Title

• Brand royalty, brand failures. Hebrew.
• Kesef shelkha.
• Sidrah ha-kalkalit.

Alternative Title

Brand royalty, brand failures.

Subject

• Brand choice
• Brand loyalty
• Branding (Marketing)

Processing Action (note)

• committed to retain

ISBN

9654822482