Research Catalog

Marketing health: smoking and the discourse of public health in Britain 1945-2000 / Virginia Berridge.

Title
Marketing health: smoking and the discourse of public health in Britain 1945-2000 / Virginia Berridge.
Author
Berridge, Virginia.
Publication
Oxford : Oxford University Press, 2007.

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Details

Description
xv, 338 p.; 22 cm.
Summary
No further information has been provided for this title.
Uniform Title
University press scholarship online.
Subject
  • Geschichte 1945-2000
  • Smoking
  • Marketing of Health Services
  • History, 20th Century
  • Health Education
  • Public Health
  • Medical care > Marketing
  • Public health campaigns
  • United Kingdom
  • United Kingdom
Bibliography (note)
  • Includes bibliographical references and index.
Processing Action (note)
  • committed to retain
Contents
Introduction. Marketing Health: Smoking and the Discourse of Public Health, 1945-2000 -- Public Health in the 1950s: The Watershed of Smoking and Lung Cancer -- Medicine and the Media: Marketing Public Health in the 1960s -- Systematic Gradualism: Harm Reduction, Public Health, and the Industry, 1950s-1971 -- Technical Public Health: The 1971 Cross-Government Enquiry and the Rise of Economics -- Expert Committees and Regulation in the 1970s -- The Rise of Health Activism in the 1970s: The Health Pressure Group -- The New Public Health Package -- Environment and Infectious Disease in the 1980s: From Passive Smoking to AIDS -- Medicating the Underclass? Pharmaceutical Public Health and the Discovery of Addiction -- Conclusion -- Who Has Smoked and How Much.
ISBN
  • 9780199260300 (hbk.)
  • 0199260303 (hbk.)
OCLC
  • 123797267
  • SCSB-12319121
Owning Institutions
Harvard Library