Research Catalog
Marketing health: smoking and the discourse of public health in Britain 1945-2000 / Virginia Berridge.
- Title
- Marketing health: smoking and the discourse of public health in Britain 1945-2000 / Virginia Berridge.
- Author
- Berridge, Virginia.
- Publication
- Oxford : Oxford University Press, 2007.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | RA410.56 .B48 2007 | Off-site |
Details
- Description
- xv, 338 p.; 22 cm.
- Summary
- No further information has been provided for this title.
- Uniform Title
- University press scholarship online.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Processing Action (note)
- committed to retain
- Contents
- Introduction. Marketing Health: Smoking and the Discourse of Public Health, 1945-2000 -- Public Health in the 1950s: The Watershed of Smoking and Lung Cancer -- Medicine and the Media: Marketing Public Health in the 1960s -- Systematic Gradualism: Harm Reduction, Public Health, and the Industry, 1950s-1971 -- Technical Public Health: The 1971 Cross-Government Enquiry and the Rise of Economics -- Expert Committees and Regulation in the 1970s -- The Rise of Health Activism in the 1970s: The Health Pressure Group -- The New Public Health Package -- Environment and Infectious Disease in the 1980s: From Passive Smoking to AIDS -- Medicating the Underclass? Pharmaceutical Public Health and the Discovery of Addiction -- Conclusion -- Who Has Smoked and How Much.
- ISBN
- 9780199260300 (hbk.)
- 0199260303 (hbk.)
- OCLC
- 123797267
- SCSB-12319121
- Owning Institutions
- Harvard Library