Covering all aspects of communication research, the book also explains the ethical issues involved in research and clearly sets out questions of objectivity, qualitative and quantitative approaches and the role of empirical research.
Includes bibliographical references (p. 395-419) and index.
Processing Action (note)
committed to retain
Contents
Approaching research -- Dealing with documentation -- Selecting and sampling -- Asking questions -- Handling numbers -- Counting contents -- Analysing texts -- Unpacking news -- Viewing the image -- Interpreting images -- Being an observer -- Attending to talk -- Taking talk apart -- Using computers -- Beyond methodology: the what, how and why of researching communications.