Research Catalog

Winning together : the story of the Arsenal brand / John Simmons and Matt Simmons.

Title
Winning together : the story of the Arsenal brand / John Simmons and Matt Simmons.
Author
Simmons, John.
Publication
London : Cyan, 2006.

Holdings

Details

Additional Authors
Simmons, Matt.
Description
191 p. : ill.; 20 cm.
Series Statement
Great brand stories
Uniform Title
Great brand stories.
Alternative Title
Great brand stories, Arsenal
Subject
  • Arsenal Football Club > Public relations
  • Brand loyalty
  • Soccer teams > London > Marketing
Processing Action (note)
  • committed to retain
ISBN
  • 1904879608 (pbk.)
  • 9781904879602 (pbk.)