Research Catalog
Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport / Barbara Smit.
- Title
- Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport / Barbara Smit.
- Author
- Smit, Barbara.
- Publication
- New York : Ecco, c2008.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HD9992.G34 A354 2008 | Off-site |
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Details
- Description
- xvi, 384 p. : ill.; 24 cm.
- Summary
- Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
- Alternative Title
- Enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport
- Subject
- Genre/Form
- History
- Bibliography (note)
- Includes bibliographical references (p. [345]-368) and index.
- Contents
- pt. 1. Two brothers, one feud. -- The Dassler boys -- Two brothers at war -- The split -- Oympic handouts -- The Alsatian plot -- Dirty tricks in Mexico -- The Puma swinger -- Stars and stripes -- From rags to riches -- Soccer punch -- pt. 2. Champions of the world. -- Under the influence -- The bountiful game -- The clandestine empire -- Olympic friends -- The return -- Collapse -- The emperor strikes back -- Puma's demise -- pt. 3. Multibillion-dollar rescue. -- Shart attack! -- The sellout -- Stir it up -- Triple bluff -- The comeback -- Soccer punch II -- Sneaker wars II -- Cool cats -- High noon.
- ISBN
- 9780061246579
- 0061246573
- OCLC
- 156818161
- Owning Institutions
- Harvard Library