Research Catalog

Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie / Birger Priddat (Hg.).

Title
Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie / Birger Priddat (Hg.).
Publication
Marburg : Metropolis-Verlag, 2007.

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Details

Additional Authors
Priddat, Birger P., 1950-
Description
224 p. : ill.; 21 cm.
Alternative Title
Neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
Subject
  • Neuroeconomics
  • Economics > Psychological aspects
  • Finance > Decision making
  • Cognitive psychology
Bibliography (note)
  • Includes bibliographical references.
Processing Action (note)
  • committed to retain
ISBN
9783895186172 (pbk.)
OCLC
245518189
Owning Institutions
Harvard Library