Research Catalog

Werbung - grenzenlos : multimodale Werbetexte im interkulturellen Vergleich / Gudrun Held, Sylvia Bendel (Hrsg.).

Title
Werbung - grenzenlos : multimodale Werbetexte im interkulturellen Vergleich / Gudrun Held, Sylvia Bendel (Hrsg.).
Publication
Frankfurt am Main ; New York : Peter Lang, c2008.

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Details

Additional Authors
  • Bendel, Sylvia.
  • Held, Gudrun.
Description
viii, 244 p. : ill.; 21 cm.
Series Statement
Sprache im Kontext, 0948-1354 ; Bd. 31
Uniform Title
Sprache im Kontext Bd. 31.
Alternative Title
Multimodale Werbetexte im interkulturellen Vergleich
Subject
  • Advertising > Language > Congresses
  • Intercultural communication > Congresses
Note
  • Proceedings of a conference held at Münster, Germany in 2006.
Bibliography (note)
  • Includes bibliographical references.
Processing Action (note)
  • committed to retain
ISBN
9783631566213 (pbk.)
Owning Institutions
Harvard Library