Winning the reasonable royalty case -- Introducing the combatants -- Stranger than fiction : imagining the hypothetical negotiation -- Finding the price of the patent : is there an established royalty? -- Gauging the infringer's price range : licensing - in practices -- Keeping it to yourself : the hypothetical negotiation where the seller does not want to sell -- Selling your enemy the stick to beat you with : the hypothetical negotiation where the plaintiff and defendant compete -- Boosting the royalty rate with unpatented products : mercy sakes alive! Looks like we got us a convoy! -- How much time is left? The effect of an expiring patent -- Buy my product, buy my patent! How the success of a patentholder's (or even an infringer's) product can raise the royalty rate -- Why new and improved costs more than the old stuff : the better your invention, the higher the royalty rate -- The smaller the bang, the smaller the bucks : allocating the value of the patented component -- The theory of lost profits -- Market players -- Working the hypothetical work-around : alternative non-infringing substitutes -- Lost profits on unpatented products and components : the entire market value rule -- Recovering profits lost by price erosion : pay attention to the demand curve.