Research Catalog
The billion dollar game : behind the scenes of the greatest day in American sport Super Bowl Sunday / Allen St. John.
- Title
- The billion dollar game : behind the scenes of the greatest day in American sport Super Bowl Sunday / Allen St. John.
- Author
- St. John, Allen.
- Publication
- New York : Doubleday, c2009.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | GV956.2.S8 S7 2009 | Off-site |
Holdings
Details
- Description
- vi, 264 p.; 25 cm.
- Summary
- More Americans watch the Super Bowl than vote in presidential elections. Cities compete for the lucrative rights to host a game, and ad agencies, merchandisers, security personnel, and celebrity party planners quarterback their own teams starting a year in advance. Super Bowl Sunday is a national holiday for sports fans, who purchase 1.5 million large-screen TVs in the week before the game, attend one of 7.5 million parties, and eat more food than on any day other than Thanksgiving. Here, sports journalist Allen St. John gets rare access to the people and corporations that mastermind this iconic event. He visits a broadcast booth, a Madison Avenue conference room where a massive advertising campaign is tested, and a stadium architect. Covering the political snafus, the organizational nightmares, and the hype machine, St. John weaves a fascinating portrait of the biggest cultural phenomenon in American sport.--From publisher description.
- Subject
- Processing Action (note)
- committed to retain
- Contents
- Introduction: Let the games begin -- 1: Game: If you build it -- 2: Game: Location, location, location -- 3: Game: I've just seen a place -- 4: Game: Believe the hype -- 5: Celebration: It's my party -- 6: Celebration: Making a list -- 7: Celebration: In the beginning -- 8: Show: No direction home -- 9: Show: Men upstairs -- 10: Show: Kicked off -- 11: Show: Rashomon of the red zone -- 12: Game: Extreme makeover -- 13: Celebration: High tide, green grass -- 14: Game: Point man -- 15: Game: Twelve minutes of terror -- 16: Game: Toughest ticket -- 17: Show: Fist bump -- 18: Show: Buck starts here -- 19: Show: Homework time -- 20: Game: Seven days -- 21: Game: Game day -- Epilogue -- Acknowledgments.
- ISBN
- 9780385523547
- 0385523548
- LCCN
- ^^2008044582
- Owning Institutions
- Harvard Library